BRIEF
Create foyer posters to encourage more women to check their breasts for signs of cancer.

MY THINKING
"I could do that, but what if we made an even bigger impact, without increasing the budget?"

RESULTS
Instore
36 million customers saw this campaign.

Online in one day
1,384,974 people
21,963 reactions
864 comments
2,361 shares

Every store across the UK, to this day has these receipts.

Award won.

ARTICLES
https://corporate.asda.com/blog/2019/02/06/fun-tickled-pink-sticker-campaign-encourages-customers-to-be-your-breast-friend

https://corporate.asda.com/blog/2019/03/15/the-important-breast-cancer-awareness-message-on-our-pink-till-receipts?platform=facebook